When you hear talk about the FCC creating plans to create equal levels of internet access for all, most of those plans don’t really take in to account how to bridge the divide in urban and rural areas for minorities. The government does not have the money to do it on their own. They also seem to take a general swipe approach to how to solve the broadband problem without taking into account that problem need to be solved in multiple ways for different groups. The two areas that I believe they are looking at all wrong.
There are areas of the country where the current infrastructure can not give it’s inhabitants access to current internet technology. Those areas are primarily rural areas and lower income urban areas. In both these causes the current wired internet products are not readily available and there is no short term plans to change that. Because of that limitation Both of those audiences have taken advantage of wireless to get their access Although the rural areas in some cases still struggle because currently most wires networks don’t reach all rural areas. The ATT /T-Mobile deal would have solved this problem for many of those areas but that is currently not moving forward. No one else has stepped up to offer a solution for this problem which leads me to have concerns that the people in these areas would be left behind.
Digital Literacy and Empowerment
People believe cost is the biggest barrier to increasing adoption. I don’t agree. I believe that the real issue is the lack of digital literacy among minorities which limits the ability to see the value they can get from broadband. The mobile device is a great example. Mobile usage among African Americans and Hispanics is growing at a rapid pace. We have come to understand the value that broadband wireless access adds to our lives in various areas ( education, Employment, healthcare, etc..) SO even in lower income areas you have seen growth in smartphone purchases because in the investment empowers those users various areas. I’ve seen in many times when I’ve spoken to large groups that once that light bulb moment occurs when the people in the room see how it creates value in their lives, the perception immediately changes.
If we really want to see Urban Digital Divide close then these are two areas we need to focus on and the private sector has to play a part for to happen quickly and we have to play a part for the value to be clear and obvious.